About us

Software expertise, real-world tested

freshpilot is built by Sarix — a software company that spent five years in the warehouse to get every detail right.

Sarix — We Code. You Grow.

Sarix is a software services company based in Bolzano, Italy, specializing in custom software development. When Frox — a regional grocery e-commerce operation — needed technology to run their business, they came to us. The two companies have stayed closely linked since: Frox's founder is part of the freshpilot team, and Sarix holds a minority stake in Frox.

We built the entire stack from scratch: customer app, admin client, backend, fulfillment workflows, delivery management. Not on top of a third-party framework — from the ground up, so we control every detail. That platform is now freshpilot, available as a white-label product for regional grocers.

What makes freshpilot different is that we developed it inside a live operation. We spent years in the warehouse, refining every workflow against real orders, real products, and real delivery routes. The result is software shaped by practice, not theory. Read the full case study →

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Built from the ground up

Backend, mobile app, admin client — engineered entirely by Sarix. No third-party frameworks, no platform dependencies. Full control over every line of code.

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Shaped in the warehouse

We didn't design from a whiteboard. We stood in the warehouse, watched the picking, timed the packing, rode along on deliveries. Every feature solves a problem we saw firsthand.

Engineered for efficiency

Every feature exists to eliminate manual work. If a process can be automated, it is. That's how one person runs an entire grocery operation — the software does the heavy lifting.

The team

Small team, deep expertise. We build the software and we run the business on it.

Martin Geier

Martin Geier

Project & Product Manager, freshpilot

CTO & Founder of Sarix.

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Thomas Geier

Process & Logistics Expert, freshpilot

CEO & Founder of Frox.

Martin Lechthaler

Martin Lechthaler

Lead Developer, freshpilot

Head of Development at Sarix.

Want to meet the team?

Book a demo and we'll walk you through the platform personally. We love talking shop with fellow grocery operators.