White-label platform

The complete grocery e-commerce platform

Run your entire grocery e-commerce with a single employee. Your branded app, admin tools, fulfillment, and delivery — ready to launch in weeks.

Customer browsing grocery app on phone in kitchen
100%
Digitized — zero manual work
120K+
Orders fulfilled since 2021
5
Years in production
1
Employee runs it all

Going online shouldn't mean hiring a team

Regional grocers face the same challenge: customers want to order online, but the tools to make it happen are either too basic, too expensive, or too complex.

Cobbled-together tools

A website here, a spreadsheet there, WhatsApp for orders, paper lists for picking. Nothing talks to anything else.

Too many manual steps

Every order means phone calls, manual inventory checks, handwritten delivery schedules. It doesn't scale.

Marketplace dependency

Platforms like Instacart or Wolt take 15–30% of every order — and they own your customer relationship.

One platform, every process

From the moment a customer opens your app to the moment their order arrives — freshpilot handles it all.

Built-in AI

Ask your business anything

freshpilot includes an AI-powered analytics chatbot with full access to your database. No dashboards to learn, no reports to build. Just ask a question in plain language and get an instant answer.

Powered by Claude — understands complex business questions
Full database access — orders, customers, inventory, revenue
Plain language — "Which products sold most last week?"
No technical skills needed — insights without spreadsheets
freshpilot AI chatbot showing top 5 products by revenue with real data
freshpilot chilled smartlocker with 12 temperature-controlled compartments
Optional add-on

Chilled smartlockers — delivery without the doorstep

Let your customers pick up orders on their schedule. Our temperature-controlled smartlockers keep groceries fresh until collection — no missed deliveries, no time pressure, no cold chain breaks.

Temperature-controlled compartments for chilled goods
In-app notification the moment the order is placed in the locker
Opened with the QR code in the app — forwardable to someone else
24/7 self-service pickup for maximum customer flexibility
Fewer delivery runs, lower costs, happier customers
Learn more about add-ons

Does this sound like you?

freshpilot is built for grocery businesses that want to sell online without building a tech department.

🏪

The independent grocer going online

You've been running a successful store for years. Customers keep asking if they can order online. You've looked at Instacart and Wolt, but 15–30% commission eats your margins — and they own your customer relationship. You want your own branded app, but you don't have a tech team and can't afford to hire one.

🏬

The small chain outgrowing spreadsheets

You have 2–5 locations. Online orders come in by phone, WhatsApp, or a basic website. Inventory is managed in Excel. Every location does things differently. You need one system that handles everything — ordering, picking, inventory, delivery — across all your stores, without adding office staff.

🚛

The regional wholesaler going B2C

You've been selling to restaurants and shops for years. Now you want to add a consumer channel. You already have the warehouse, the products, and the logistics — you just need the digital storefront, the app, and the fulfillment workflow to serve end customers directly.

🌿

The specialty retailer with a loyal following

Organic, local, farm-to-door — your customers are loyal but your reach is limited to foot traffic. You want to serve a wider area with delivery and pickup, keep the personal touch of your brand, and manage it all without hiring a team.

Simple pricing, no surprises

One plan. Everything included. You only pay more when you sell more.

€2,500
one-time
Platform setup, app branding to your identity, and hands-on training for your team.
€150
/month
AWS hosting, ongoing platform updates, and support whenever you need it.
€1.50
/order
That's it. No hidden fees, no revenue share, no percentage cuts.

At 1,000 orders/month, that's about 2.4% of revenue — compared to 15–30% on marketplace platforms.

See it in action

30 minutes. No commitment. We'll walk you through the platform and show you how freshpilot fits your operation.