What we learned building and running a grocery e-commerce operation — without the sales prose.
freshpilot wasn't designed at a whiteboard — it was built in the warehouse. These guides pass on what came out of that: numbers, processes, and the places where projects actually fail. They're written to be useful even if you end up choosing something else.
The overview: the four routes online, why product data is the real work, and why picking decides whether the channel makes money.
Read more →Marketplace, general platform, custom build and specialist software compared — plus the line items that appear in no quote and still outweigh the software in year one.
Read more →The cheapest way in: no vehicle, no route planning, no cold chain on the road. Time windows, the handover, and a plan that goes live in four weeks.
Read more →The arithmetic behind the last mile: cost per drop, why density beats everything, and four checks to run before you buy a vehicle.
Read more →We run a grocery e-commerce operation ourselves. Ask us whatever you want to know — no purchase intent required.