Last updated: 25 July 2026
Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences, understand how you use the site, and improve your experience. Some cookies are essential for the website to function; others are optional and require your consent.
We use cookies for three purposes: to make the website work, to understand how it is used, and to measure and target our advertising. We categorize them as follows:
These cookies are required for the website to function. They do not require your consent under EU law.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | freshpilot | Remembers your cookie consent preferences so you aren't asked again on every visit. | 12 months |
These cookies help us understand how visitors use our website so we can improve it. They are only set if you give your consent via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (Google Ireland Ltd.) | Distinguishes individual visitors so we can measure how many people use the site. | 2 years |
| _ga_<container-id> | Google Analytics (Google Ireland Ltd.) | Stores session state for Google Analytics 4: pages visited, time on site, referral source. | 2 years |
We advertise freshpilot through Google Ads. If you consent to advertising cookies, Google may set cookies that measure which ads led you to us and that allow us to show you freshpilot ads on other websites you visit afterwards (known as remarketing). This means you are tracked across other websites. These cookies are only set if you give your consent via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads (Google Ireland Ltd.) | Conversion linker — records that you arrived via one of our ads, so we can measure which ads lead to demo requests. | 90 days |
| IDE | Google, set on doubleclick.net | Used to show you freshpilot ads on other websites and to measure whether you interacted with them. | Up to 13 months (EEA) |
Google may set additional advertising cookies depending on your settings and the ad formats involved. Google documents these in its overview of cookies used in advertising, and explains how it processes this data in the Google Privacy Policy. You can also manage Google's use of advertising cookies directly in Google My Ad Center.
Some cookies may be set by third-party services embedded on our site:
| Service | Purpose | Cookies | More info |
|---|---|---|---|
| Google Fonts | Typography rendering | Google may log font requests. No tracking cookies are set. | Google Fonts Privacy |
When you first visit our website, a cookie consent banner gives you the choice to accept or reject optional cookies. You can change your preferences at any time:
Here's how to manage cookies in common browsers:
In compliance with the EU ePrivacy Directive (2009/136/EC) and GDPR, we:
We may update this cookie policy if we add or remove cookies, or if regulations change. Updates will be posted on this page with a new "last updated" date.
For questions about our use of cookies, contact us at:
Email: freshpilot@sarix.eu
Address: Sarix S.r.l., Via B. Buozzi 12, 39100 Bolzano, Italy